Convert Impressions Into Conversions
Grow Your Business With Social Media Advertising
Promote Your Company Story on the Right Platform
Social media channels have become a major source of news and information in today’s internet-driven world. But that’s not all. A strong social media presence is also a vital factor in search rankings and digital marketing success.
Statistics show that the global population of social media users has risen to 4.57 billion, with 346 million new social media users added in 2020 alone. Furthermore, Global WebIndex reveals that social media users spend an average of two hours and 24 minutes every day multi-networking across at least eight social media platforms and messaging apps.
At Revenue Raiders, our social media marketing specialists explain the different aspects of business-to-consumer (B2C) and business-to-business (B2B) social media marketing to help you get started with your campaign. Read on and learn how to market on social media effectively, straight from the experts at Revenue Raiders.
How to Market on Social Media
Are you struggling to get the best results from your social media marketing strategy? Becoming a thought leader does not happen overnight. However, with creative social media marketing ideas and a data-driven social media marketing approach, you can position your brand as an expert in your respective field in no time.
From choosing the right social media channels to developing your social media content marketing strategy, every step is crucial to creating a successful social media marketing campaign. Ready to begin marketing through social media?
Our social media marketing firm, Revenue Raiders, has put together the best practices to promote your business across online platforms effectively.
Follow these social media marketing tips from our expert social media marketing consultants:
- Conduct extensive market research
- Identify the appropriate social media marketing platforms
- Analyze your audience behavior
- Craft engaging content
- Engage with your followers
- Run targeted social media advertisements
- Combine your marketing channels
- Partner with industry influencers
- Optimize your social media pages
- Ensure brand consistency across platforms
- Conduct A/B tests of your ad campaigns
- Analyze campaign results
- Optimize your social media campaigns based on analytics
- Work without a social media marketing plan
- Copy competitors’ social media marketing ideas that do not match your branding
- Oversell your products and services
- Measure the wrong metrics
- Treat all social media marketing channels the same
- Rely too much on automation
- Buy followers
- Use irrelevant hashtags
- Ignore comments and messages
- Cross-post on your social media accounts without customization
Schedule a Consultation with one of our social media marketing specialists and let’s turn your social media marketing ideas into a comprehensive strategy!
What Are the Benefits of Social Media Marketing Services
High Search Rankings
Search engines like Google now integrate updates, tweets, profiles, and comments into their results pages, recognizing the importance of social interaction. The more people share your content across social media channels, the more traffic they send to your website, and therefore, the better your search rankings.
Specific Audience Targeting
No matter how valuable and engaging your content is, it won’t generate conversions if it doesn’t reach the right audience. Marketing through social media allows you to identify and categorize your ideal customers by age, location, and online activities. Our social media marketing experts determine and analyze your niche market to understand your target customers’ online behavior and craft relevant content and ads that address their needs.
Improved Customer Reach
A Global Web Index study shows that approximately 54 percent of online users utilize social media platforms for product research. Furthermore, 49 percent of consumers depend on recommendations from social media influencers when looking for brands. With a robust social media marketing strategy, you can boost your brand awareness and position your company in front of the right customers.
Increased Profitability
Social media marketing for small businesses and large enterprises is a cost-effective way to reach your ideal clients without spending a hefty amount of money. Various social media platforms allow you to showcase your products and services at a low cost. Additionally, one of the key benefits of social media marketing is it helps you reach an unlimited number of prospects across locations without doing additional work or incurring more expenses.